Ovation

Pro Bono/PSA/Charity - Series

2025

K72, Montreal, QC
t: 514-576-8816
e: bonjour@k72.ca
w: k72.ca

Ovation to Innovation: A visual identity for a fundraising event inspired by visionaries. Innovation blends rigour and creativity. This identity captures that mix, merging technical archives with creators' intuition. Inspired by patents and inventors' sketches, it fuses technical typography with handwritten strokes, combining precision and spontaneity. A structured layout and vibrant palette evoke progress. Used across print, digital and staging, it paid tribute to past and future innovators.

Creative Director: Chantal Gobeil
Associate Creative Director: Hugo Joseph
Copywriter: Mylène St-Arneault
Account Director: Isabelle Beauchemin
Account Manager: Mylène St-Arneault, Marie Dangleterre
Motion Graphics Artist: Jean-François Clermont
Planner: Charles-André Marleau
Client: Fondation BAnQ