Ovation

Pro Bono/PSA/Charity - Series

2025

K72, Montreal, QC
t: 514-576-8816
e: bonjour@k72.ca
w: k72.ca

Creative Director: Chantal Gobeil Associate Creative Director: Hugo Joseph Copywriter: Mylène St-Arneault Account Director: Isabelle Beauchemin Account Manager: Mylène St-Arneault, Marie Dangleterre Motion Graphics Artist: Jean-François Clermont Planner: Charles-André Marleau Client: Fondation BAnQ

Ovation to Innovation: A visual identity for a fundraising event inspired by visionaries. Innovation blends rigour and creativity. This identity captures that mix, merging technical archives with creators' intuition. Inspired by patents and inventors' sketches, it fuses technical typography with handwritten strokes, combining precision and spontaneity. A structured layout and vibrant palette evoke progress. Used across print, digital and staging, it paid tribute to past and future innovators.