Panorama Branding

Complete Brand Identity Program

2026

LG2, Quebec/Montreal/Toronto
w: lg2.com

Panorama is a Canadian rights management organization for independent labels and producers. Following its expansion across the whole country, it introduced a new identity inspired by Canada's landscape and soundscape. Built on lines, rhythm and movement, the visual system transforms sound waves into evolving landscapes. A dynamic grid echoes Canada's vast territory, creating visuals that celebrate the connection between music, land and the protection of producers' rights.

Creative Director: Mira Moscatel-Gauthier, Vincent Bélanger
Copywriter: Béatrice Lachance
Designer: Benjamin Gatien
Strategic Planner: Alexandre Normand
UX Designer: David Martineau
UI Designer: David Boivin
Client Services: Marilyne Beaudoin, Frédérique Morel, Camille Chrétien, Catherine Gagnon
Project Management, Production: Julie Pichette
Web Development: PICARD
Animator: Daniel Martinez-Mendoza, Marie-Ève Roussy
Graphic Production: Sylvain Grégoire
Photographer: Samuel Billington, Matys Ouimet
Music & Sound: Champion
Chief Creative Officer: Luc Du Sault, Nicolas Baldovini, Josh Stein
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Executive Creative Direction: Nicolas Boisvert