Passerelles

Complete Brand Identity Program

2024

Caserne, Montreal, QC
e: info@caserne.com
w: caserne.com

Passerelles is a cooperative offering cultural heritage services. Its brand identity was created around the concept of a palimpsest. In architecture, a palimpsest involves the juxtaposition, erasure, or overlay of traces from different eras left on buildings over time. Building on this idea, fragments of letters were erased from the logo, and abstract illustrations were created from typographic fragments. Similarly, masks, negative shapes, and overlays were used in the platform.

Design Studio: Caserne
Client: Passerelles
Creative Director: Léo Breton-Allaire
Design Lead: Sébastien Paradis
Designer: Marie Chénier, Audrey Demers
Web Designer: Mélina Gagné
Web Developer: Vincent Rouleau
Typographer: Alexandre Saumier Demers
Account Director: Constance Delille
Photographer: Camille Gladu-Drouin, Audrey Demers