Perfumehead La La Love

Entire Design Program

2025

Underline Studio, Toronto, ON
t: 416-341-0475
e: info@underlinestudio.com
w: underlinestudio.com

Creative Director: Claire Dawson, Fidel Peña Designer: Claire Dawson, Yasaman Fakhr Client: Perfumehead Photographer: Luis Mora, Paul Weeks Production Manager: Wali Mahmud Writer: Lubor Keliar

A campaign for Perfumehead, a Los Angeles-based luxury fragrance brand, for the launch of LA LA Love, their latest extrait de parfum. The LA LA Love campaign is their love letter to perfumeheads who live and love in LA. These individuals are the creative lifeblood of Los Angeles. The showcase of the campaign was a newspaper publication distributed at Bergdorf's. Alongside the publication, wild postings were installed throughout LA, a full social media campaign, bespoke packaging, and apparel.