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Periods for Periods

Guerrilla Marketing Program - Campaign

2022

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: Periods For Periods Chief Creative Officer: Aaron Starkman Executive Creative Director: Leia Rogers, Morgan Tierney Creative Director: Hans Thiessen, Sean O'Connor Associate Creative Director: Cameron Spires Art Director: Ashley Visvanathan Writer: Cameron Spires Designer: Ashley Visvanathan Strategist: Darren Yada, Aliz Tennant, Sara Lemmermeyer, Sean McDonald Producer: Sarah Lee Digital Producer: Kyle Hicks Developer: Ken Malley Editor: Leigh O'Neill Account Director: Ida Lotfi Account Manager: Isha Kanyal

Periods for Periods is the first font made entirely out of periods, created to protest the cost of menstruation products in North American schools. We teamed up with over 140 international designers from around the world to battle period poverty by bringing this font to life.

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