Perspective Shift

Annual Report - Single

2022

Daughter Creative, Calgary, AB
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Creative Director: Stephanie Kochorek, Keli Pollock Designer: Holly Gallacher, Ben Gough Copywriter: Jordan Finlayson Planner: Miranda Thorne Client Service Director: Jill Dewes Production Artist: Tina Song Photographer: Roth and Ramberg Photography Inc.

The Calgary Foundation, a non-profit that seeks to make its city more inclusive, challenged readers of its 2021 annual report to undertake a perspective shift. It did so by experimenting with type scale, orientation, and texture. Typeface HEADING NOW 8.5 x11