Piashti

Beverages-Alcohol-Free - Series

2026

Caserne, Montreal, QC
t: 514 952-1242
e: info@caserne.com
w: caserne.com

Design Studio: Caserne Creative Director: Léo Breton-Allaire, Ugo Varin Lachapelle Brand Designer: Micael L'Italien Graphic Designer: Angel Ivan Hernandez Account Manager: Ophélie Fortin Photographer: Nathan Lang Motion Designer: Charles Desmarais 3D Artist: Patrick Custo-Blanch Client: Brûlerie Piashti

Piashti, micro‑roastery in Baie-Johan-Beetz, reflects the winding saline river in a ligatured ASH and modular logotype. Eroded typography and aerial river patterns with salt crystals evoke the landscape's minerals. Minimal back labels leave the front for the visual story. Colours—from salt to rust, moss, and earth—reinforce the region and give each coffee edition a unique character.