Piashti

Beverages-Alcohol-Free - Series

2026

Caserne, Montreal, QC
t: 514 952-1242
e: info@caserne.com
w: caserne.com

Piashti, micro‑roastery in Baie-Johan-Beetz, reflects the winding saline river in a ligatured ASH and modular logotype. Eroded typography and aerial river patterns with salt crystals evoke the landscape's minerals. Minimal back labels leave the front for the visual story. Colours—from salt to rust, moss, and earth—reinforce the region and give each coffee edition a unique character.

Design Studio: Caserne
Creative Director: Léo Breton-Allaire, Ugo Varin Lachapelle
Brand Designer: Micael L'Italien
Graphic Designer: Angel Ivan Hernandez
Account Manager: Ophélie Fortin
Photographer: Nathan Lang
Motion Designer: Charles Desmarais
3D Artist: Patrick Custo-Blanch
Client: Brûlerie Piashti