PLANT Agriculture Systems Identity
Logo - Single
Cossette, Toronto, ON
Head of Design and Group Creative Director: Luis Coderque Creative Director Design: Mark Neil Balson Director, Branding & Design Strategy: Chelito Rubio Senior Designers: Chelsea Palmer, Julie MacKinnon Global Chief Creative Officer: Peter Ignazi Executive Creative Directors: Craig McIntosh, Jaimes Zentil Managing Director: Kristen O’Coin Associate Creative Director: Jake Bundock Creative Director: Shauna Jenkins Head Roaster, Founder: Matt O’Coin Sales Director: Jodie Jenkins
PLANT Agricultural Systems believe that safe, fresh and local produce for everybody is not a crazy idea. Their goal is to create the future of farming by using AI and blockchain technology to provide seed-to-salad food production transparency. The flipped presentation of PLANT is a conversation starter that puts the viewer on the inside to convey transparency. All logo components are connected by dashes with traceability and blockchain as the inspiration.