PLANT Agriculture Systems Identity
Logo - Series
Cossette, Toronto, ON
Head of Design: Luis Coderque Group Creative Director: Luis Coderque Creative Director Design: Mark Neil Balson Director, Branding & Design Strategy: Chelito Rubio Senior Designers: Chelsea Palmer, Julie MacKinnon Global Chief Creative Officer: Peter Ignazi Executive Creative Directors: Craig McIntosh, Jaimes Zentil
The flipped presentation of PLANT is a conversation starter that puts the viewer on the inside to convey transparency. All logo components are connected by dashes with traceability and blockchain as the inspiration. Each logomark includes a two-letter signifier plus a simple graphic symbol to identify the business’s focus and provide easy distinction. The system also allows for easy expansion to include address markers, which further shows PLANT's commitment to transparency.