Practice Safe Sets
Complete Brand Identity Program - Campaign
Cossette, Toronto, ON
Head of Design: Luis Coderque Group Creative Director: Luis Coderque Creative Director Design: Mark Neil Balson Designer: Julie MacKinnon Developer: Executive Agency Global Chief Creative Officer: Peter Ignazi Executive Creative Directors: Craig McIntosh, Jaimes Zentil Printer: Moveable Inc. Clients: Suneeva, Asymetric Media and Sequoia Content Executive Producer, Suneeva: Geoff Cornish Head of Operations, Suneeva: Robert Perry
PSS is an interactive platform and resource that provides film production professionals with guidelines to ensure workplace safety in the age of COVID-19. A full suite of pre-pro and on-site resources were designed, produced and supplied as templates to ensure the program would grow and adapt. A fully integrated mobile resource was essential as the safest way to interact with the platform. Our intention was to ensure a sense of functionality and validity, while appealing to creatives.