Publicis Nouveau

Complete Rebrand Identity Program

2025

Publicis, Toronto, ON
w: publicis.ca

Chief Creative Officer: Vinicius Dalvi Head of Art: Victor Yves Art Director: Olga Netaeva Typographer: Jamie Chang, Manic Type Copywriter: Elliott Lewis EVP, Managing Director: Bobby Malhotra Motion Graphics Artist: Livia Aprá Editor: Isaac Winter Project Manager: Ariane Rios Post-Production: Rebecca Burtnik Chief Strategy Officer: Mary Chambers EVP, Managing Director: Serene Gaspar

In 1926, Marcel Bleustein-Blanchet carved a few bold strokes into a door in France. It was the first mark of Publicis, a brand built on the idea that change isn't something to react to, but something to lead. Nearly a century later, those original marks inspired a radical new typography system for Publicis Toronto's new visual identity; one that merges the past with the present to create something truly new.