Packaging-Beverages-Alcohol - Single
lg2, Montreal, QC
VP, Creative Director: David Kessous Art Director: Hugo Joseph VP, Design & Strategist: Marc-André Fafard Account Director: Julie Bégin Account Manager: Constance Delille Production Manager: Mélanie Thérien Print Producer: Geneviève Demers Graphic Production: Joanie Évrard
Rabaska is an artisanal cider made by an orchard located on the banks of the Richelieu River in Montérégie. The name Rabaska was inspired by the large bark canoes used to explore this river and travel throughout the continent centuries ago. Rabaska cider was created for craft beer lovers. There was a desire to enter the market and the hearts and minds of these consumers. It is an accessible cider for men and women with a thirst for discovery.