Real Canadian Super Platform

Poster - Series

2022

One Twenty Three West, Vancouver, BC
w: 123w.ca

Real Canadian Superstore has everything for every taste. So in the campaign, we wanted to make sure their diverse customer base knew they could get what they needed in store, and also make sure they felt represented in our ads. Real customers of Real Canadian Superstore were featured, representing people of different backgrounds, abilities, genders, ages and tastes. Beside each portrait was a stylish table top shot of the items they really buy when they shop with us.

Design Studio: One Twenty Three West
Client: Real Canadian Superstore
Creative Director: Mooren (Mo) Bofill, Bryan Collins
Art Director: Jeremy Grice
Copywriter: Rob Terry, Mia Thomsett
Designer: Tim Hoffpauir
Producer: Ninette Aves, Sue Bell
Account Director: Jaime Nilsson, Sandra Gordon
Account Manager: Dave Felizarta
Studio: Laurel Miller, Gabe Hall, Tom Pettapiece, Rich Parkes
Production: Westside Studio
Portraits: Wade Hudson
Agent: Jill Heintzman
Producer: Erin Reynolds
Hair & Makeup: Wendy Rorong
Props: Christina Yan
Stylist: Marc Andrew Smith
Still Life: Vicky Lam
Digi Tech: Eric Brazier
Retoucher: Robyn Owens
Food Stylist: Michael Elliot
Food Styling Assistant: Soo Kim
Props Assistant: Jonathan Matta
Portrait Photo Assistant: Duane Cole, Jenisha Hibbert
Still Life Photo Assistant: Duane Cole, Ramon Vasconcelos