REF Digital

Motion Design-Short - Single

2026

LG2, Quebec/Montreal/Toronto
w: lg2.com

Centered on REF's square, the video fuses graphics, archives, and bitmap effects. Part manifesto, part reel, it uses storytelling and immersive sound to turn a complex identity into a unique cinematic experience. It mobilizes staff, asserts expertise, and attracts clients. Produced efficiently under tight constraints, the film maintains the visual boldness needed to stand out in a saturated market while addressing diverse audiences with relevance.

Creative Director: Ryan Crouchman, David Kessous, Maxime Jenniss
Copywriter: Benoît Faucher
Creative Director: Marc Fortin
Art Director: Laura Charette, Murilo Maciel, Marc-André Dandurand
Designer: Pascale Alie-Crête
3D Designer: Samuel Thibodeau
Motion Designer: Samuel Thibodeau, Vincent Lemieux
Layout Artist: Marie-Pier Daigle
Strategic Planner: Alexis Robin
Client Services: Ingrid Roussel, Constance Delille
Public Relations: Kate Gouron
Print Producer: ÉMilie Paquet
Agency Producer: Lina Piché
Editor: Samuel Thibodeau
Photographer: Vincent Castonguay, Marie-Emmanuelle Laurin
Mac Artist: Karine Allie
Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Account Services: Karine Payette
Executive Creative Director: David Kessous
Creative Director: Joël Auchu
Copywriter: Catherine Dorion, Marianne Renaud
Art Director: Marc-André Dandurand
UX Designer: Joël Auchu
UI Designer: Quentin Renaud, Sophie Giraldeau, Vincent Bélanger, Laurent Vénérosy
Strategic Planning: Maxime Chabot
Performance Analysis: Jean-François Picard
Client Services: Elodie Doua, Julie Doré
Technical Director: Romain Prache
Front-End Development: Constance Souville, Romain Avalle
Back-End Development: Cédric Givord, Savannah Dubreuil
User Testing: Michel Corbeau
Chief Creative Officer: Nicolas Baldovini
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Strategy: Marc-André Fafard
Vice-President, Account Services: Julie Pilon
Executive Creative Director: Joël Auchu
President: Julie Pilon