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REF Digital

Motion Design-Short - Single

2026

LG2, Quebec/Montreal/Toronto
w: lg2.com

Creative Director: Ryan Crouchman, David Kessous, Maxime Jenniss Copywriter: Benoît Faucher Creative Director: Marc Fortin Art Director: Laura Charette, Murilo Maciel, Marc-André Dandurand Designer: Pascale Alie-Crête 3D Designer: Samuel Thibodeau Motion Designer: Samuel Thibodeau, Vincent Lemieux Layout Artist: Marie-Pier Daigle Strategic Planner: Alexis Robin Client Services: Ingrid Roussel, Constance Delille Public Relations: Kate Gouron Print Producer: ÉMilie Paquet Agency Producer: Lina Piché Editor: Samuel Thibodeau Photographer: Vincent Castonguay, Marie-Emmanuelle Laurin Mac Artist: Karine Allie Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault Chief Strategy Officer: Sophie-Annick Vallée Vice-President, Account Services: Karine Payette Executive Creative Director: David Kessous Creative Director: Joël Auchu Copywriter: Catherine Dorion, Marianne Renaud Art Director: Marc-André Dandurand UX Designer: Joël Auchu UI Designer: Quentin Renaud, Sophie Giraldeau, Vincent Bélanger, Laurent Vénérosy Strategic Planning: Maxime Chabot Performance Analysis: Jean-François Picard Client Services: Elodie Doua, Julie Doré Technical Director: Romain Prache Front-End Development: Constance Souville, Romain Avalle Back-End Development: Cédric Givord, Savannah Dubreuil User Testing: Michel Corbeau Chief Creative Officer: Nicolas Baldovini Chief Strategy Officer: Sophie-Annick Vallée Vice-President, Strategy: Marc-André Fafard Vice-President, Account Services: Julie Pilon Executive Creative Director: Joël Auchu President: Julie Pilon

Centered on REF's square, the video fuses graphics, archives, and bitmap effects. Part manifesto, part reel, it uses storytelling and immersive sound to turn a complex identity into a unique cinematic experience. It mobilizes staff, asserts expertise, and attracts clients. Produced efficiently under tight constraints, the film maintains the visual boldness needed to stand out in a saturated market while addressing diverse audiences with relevance.

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