Packaging-Beverages-Alcoholic - Single
To distinguish SingleCut Beersmiths in the crowded craft brewery space, we tapped into the brand’s musical heritage and launched ‘Remember’ – a campaign that championed the lofty ideals of a rock legend. To promote this special beer, we developed packaging, coasters, apparel and hand-crafted posters. Each poster was printed on custom paper with a beer stain applied by hand using the Remember IIPA beer. In the end, Remember became SingleCut’s best reviewed beer ever.
Winner: Zulu Alpha Kilo : Client: SingleCut Beersmiths Creative Director: Zak Mroueh Design Director: Ryan Booth Designer: Kevin Sato, Gala Tanaskovic Writer: Vinay Parmar Art Director: Kevin Sato Account Team: Erin McManus, James Farquharson, Michelle Fournier Strategist: Spencer MacEachern Client: Rich Buceta Illustrator: John Coburn Senior Producer: Laura Dubkovsky Studio Director: Greg Heptinstall Production Artist: Brandon Dyson, Anna Harju, Andrew Martin, Ashleigh O’Brien : Zulubot Editor: Jay Baker, Jessie Posthumus Photographer: Devon Stone Audio Engineer: John ‘Wheels’ Hurlbut : WindWalker