Remembrance Island – Digital Gaming

Shoe-String Budget - Single

2021

Wunderman Thompson Canada, Toronto, ON
w: wundermanthompson.com

Executive Creative Director: Ari Elkouby Art Director: Raj Gupta Copywriter: Jon Webber Designer: JXDVN Account Director: Mike Davidson Account Executive: Matt Good Producer: Jennifer Cotton Production Company: Sauce Productions Editor: John Collucci Audio House: Pirate Radio Audio Producers: Chris Tait, Kyle Anderson PR: Hill+Knowlton Strategies Client: Freeman Chute

Winning Website: ourshowcase.ca/remembrance_island

Meeting young gamers on their own turf, we created a historical recreation of famous battlegrounds where Canadian soldiers fought and fell, on the wildly popular gaming platform Fortnite—and called the experience Remembrance Island. Here, gamers could explore five major conflict zones, stopping at each one, where they would get quick morsels of info about Canadian military exploits and the sacrifices made by those who served.