Renzo Sandwich

Complete Brand Identity Program

2026

Nouvelle idée, Montreal, QC
t: 438-390-4109
e: info@nouvelleidee.work
w: nouvelleidee.work

Design Studio: Nouvelle idée Client: Renzo Sandwich Architecture Firm: Ménard Dworkind Creative Director: Justin Daoust Designer: Samuel Lauzon Project Manager: Arianne Thivierge Web Developer: Luc Verreault Motion Graphics Artist: Charles Desmarais Producer: Mérédith Charbonneau Art Director: Justin Daoust Director of Photography: Vincent Bombardier Photographer: William Lapierre, Mathieu Levesque Hand painted signs: Prototype

Renzo's identity is built on Montreal's cultural layers, diner nostalgia, subtle baseball references, and the spirit of Mile End. A hand-drawn logotype pairs with a utilitarian type system and an unexpected colour palette to create a flexible, cohesive system. The challenge: evoking nostalgia without cliché, and unifying branding with interior design into something contemporary and lasting.