RETHINK Everything

Promotional-Collateral - Single

2021

Design Army, Washington, DC
t: 202-797-1018
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Chief Creative Officer: Pum Lefebure Creative Director: Sucha Becky Art Director: Mariela Hsu Account Director: Jake Lefebure Writer: Julie Wolfson Client: Neenah Paper Creative Partners: Zero Waste Daniel, Studio On Fire, Lucy Grymes Designs, Hazel Sebastian Glass, Mio Gallery Printing Company: Fey Publishing

In this mercurial moment, with clients pausing projects, the world holding its breath, and creative tanks running on fumes, how are designers pivoting to meet the changing world head-on? Neenah's CLASSIC® explores that question in Rethink Everything, an inventive editorial promotion that tells the stories of six creative pioneers who dream big, think futuristically, focus on sustainability, and inspire creatives to shift the design's perception business.