Revivre Becomes Relief
Craft-Illustration - Series
Cossette, Montreal, QC
Client: Relief Design Studio: Cossette Chief Creative Officer: Peter Ignazi VP, Design & Branding: Barbara Jacques Creative Director, Design: Barbara Jacques Art Director: Anne-Marie Clermont Illustrator: Marianne De L'Isle Account Team: Sébastien Hanssens
Winning Website: myrelief.ca
2020 was particularly difficult for those living with anxiety, depression and bipolarity. That's why NFPO Revivre rebranded to Relief this year: to bring empathy and empowerment to more Canadians in need. The new name refers to both the relief we face (life's highs and lows) and the relief we feel (after receiving support). The new visual identity is both calming and moving, with light colours, powerful illustrations and a logo that captures the essence of a mental health journey.