RGD DesignThinkers Into the Rabbit Hole

Entire Design Program

2025

Whitman Emorson, Toronto, ON
w: whitmanemorson.com

Executive Creative Director: Jacqueline Lane Design Director: Paul Kawai Designer: Gregory Hergott, Grant Irving, Julie MacKinnon, Noah Melrose, Anastasiya Milova, Emmi Ojansivu, Julie-Rose Pagnotta, Laura Soper Account Director: Hannah Siklos Account Manager: Claire Reis Strategy Director: Kristina Ljubanovic Strategist: Helaena Pezzano Motion Graphics Artist: Grant Irving, Noah Melrose Client: Association of Registered Graphic Designers (RGD)

How do you brand an event for creatives? You tap into the shared experience of being immersed in the creative process—unpredictable, exhilarating, and full of discovery. The theme, Into the Rabbit Hole, reflects that journey: iterative and chaotic. Challenging us to embrace the unknown because that's where the magic happens.