Packaging-Food - Series
Ad Agency: Jack Russell Agency Design Studio: Awake Studio
Winning Website: jackrussellagency.com
Previously known as Fiasco Gelato, the Canadian-born company was ready to expand to the U.S. However, a trademark hiccup meant they needed to rebrand as Righteous Gelato. This gave them the opportunity to reevaluate the brand identity and put a strong foot forward in their quest for world domination. Clear jars allowed the natural colours of the product to show through and create immediate flavour recognition, as well create differentiation on-shelf.