Robin Hood Flour

COVID-19 Response - Single


Leo Burnett, Toronto, ON

President: Ben Tarr Chief Creative Officer: Lisa Greenberg SVP Creative Directors: Steve Persico, Anthony Chelvanathan Creative Directors: Kohl Forsberg, Paul Giannetta Design Director: Man Wai Wong Art Director: Runda Dong VP, Group Account Director: David Buckspan Group Account Director: Daniel Zimmerman Account Director: Kat Palka Account Supervisor: Janelle Pepin Client VP, Marketing: Adam Zitney Client Director of Marketing: Ariel Benibgui Client Consumer Engagement Lead, Canada: Jenny Thorne Client Sr. Manager, Marketing Communications: Sarah Brown Client Brand Manager: Jenny Siu Client Assistant Brand Manager: Nita Sandhu Client VP, Supply Chain & Operations: Todd Campbell Client Contract Manufacturing Manager: Cristina Anghelescu

When Canada went into lockdown, demand for flour went way up. While Robin Hood, the country's #1 provider, had plenty of product, COVID-19 protocols were slowing packaging production. With grocery stores running out fast, Robin Hood needed to restock shelves faster. The solution: redesign their packaging to speed up production.