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Rolling Paper Straws

Design Other - Single

2021

Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: Truss Beverages Designer: Jake Lim Art Director: Skye Deluz Writers: Naeem Ghafari, Justin Santelli Creative Director: Christina Yu Associate Creative Directors: Skye Deluz, Naeem Ghafari Chief Creative Officer: Aaron Starkman Designer: Jake Lim Head of Strategy: Sean McDonald Strategist: Stacy Ross Producer: Narine Artinian Editor: Justin Poulsen Photographer: Justin Poulsen Account Manager: Becky Rudson Account Director: Marie Lunny PR: Agnostic

To celebrate the launch of Truss Beverage Co. and its portfolio of cannabis beverages, we created a limited-edition set of rolling papers. Not for rolling joints, but for creating straws to show how they're reframing cannabis consumption. Each pack came with ten waterproof and food-safe rolling papers, a dowel for rolling and instructions on how to roll the straws.

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