ShadowsOfTheAcademy.com

Educational/Reference - Single

2017

DDB Canada
t: 780-424-7000
w: ddb.ca

DDB Canada Client: Alberta Health Services Creative Director: Eva Polis Art Director: Howard Poon Copywriter: Jenn Manning Graphic Designer: Matthew Cabaj Digital Strategist: Adam Rozenhart Project Manager: Carson Pierce Technical Director: Justin MacLeod Developer: Carol Ozar Account Director: Geoff Grimble Account Supervisor: Danna Beatty Illustrator: Massive Black, John Anthony Di Giovanni

Winning Website: ShadowsOfTheAcademy.com

To deliver an anti-smoking message to kids aged 10-12 without preaching, we packaged it in the form of a card game, bringing the dark world of tobacco to life, complete with heroes and evil bosses.