Shaped By Land and Sky

Complete Rebrand Identity Program

2026

LG2, Quebec/Montreal/Toronto
w: lg2.com

Creative Director: David Kessous Art Director: Marianne St-Pierre Designer: Marianne St-Pierre Copywriter: Magalie Shah 3D Designer: Samuel Thibodeau Motion Designer: Vincent Lemieux Layout Artist: Marie-Pier Daigle Strategic Planner: Arthur Rollet Client Services: Ingrid Roussel, Valérie Beaudoin Agency Producer: Isabelle Thouin, Vincent Boivent Mac Artist: Sylvie Tétreault Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault Chief Strategy Officer: Sophie-Annick Vallée Vice-President, Strategy: Marc-André Fafard Vice-President, Account Services: Karine Payette Executive Creative Director: David Kessous Photographer: Maxyme G. Delisle Winegrower and Landowner: Martin Lavertu Ad Agency: LG2 Client: Domaine Les Petits Cailloux

Shaped by land and sky reimagines Domaine Les Petits Cailloux by fusing its terroir with the owners' passion for paragliding. To attract adventurous drinkers, the identity uses abstract aerial views of vine plots and colors inspired by tasting notes. Maple labels feature slanted cuts mimicking slopes, while fluid typography evokes the wind. By honouring its stony heritage with modern design, the rebrand creates a cohesive, unmistakable story rooted in the vineyard's DNA.