Shaped By Land and Sky

Entire Packaging Design Program

2026

LG2, Quebec/Montreal/Toronto
w: lg2.com

Shaped by land and sky reimagines Domaine Les Petits Cailloux by fusing its terroir with the owners' passion for paragliding. To attract adventurous drinkers, the identity uses abstract aerial views of vine plots and colours inspired by tasting notes. Maple labels feature slanted cuts mimicking slopes, while fluid typography evokes the wind. By honouring its stony heritage with modern design, the rebrand creates a cohesive, unmistakable story rooted in the vineyard's DNA.

Creative Director: David Kessous
Art Director: Marianne St-Pierre
Designer: Marianne St-Pierre
Copywriter: Magalie Shah
3D Designer: Samuel Thibodeau
Motion Designer: Vincent Lemieux
Layout Artist: Marie-Pier Daigle
Strategic Planner: Arthur Rollet
Client Services: Ingrid Roussel, Valérie Beaudoin
Agency Producer: Isabelle Thouin, Vincent Boivent
Mac Artist: Sylvie Tétreault
Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Strategy: Marc-André Fafard
Vice-President, Account Services: Karine Payette
Executive Creative Director: David Kessous
Winegrower and Landowner: Martin Lavertu
Photographer: Maxyme G. Delisle
Ad Agency: LG2
Client: Domaine Les Petits Cailloux

Winning Website: lg2.com