Packaging-Food - Series
lg2, Montreal, QC
VP, Creative Director: David Kessous Art Directors: Philippe Cossette, Hugo Joseph Graphic Designer: Marie-Pier Daigle Copywriters: Philippe Coulombe, Stuart Macmillan, Julia Lemyre-Cossette Strategist: William Labelle VP, Account Services, Design: Ingrid Roussel Account Manager, Design: Constance Delille Project Managers, Print: Mélanie Thérien, Laurence Bélanger Print Producer: Geneviève Demers Graphic Production: Joanie Évrard, Julie Hotte
The brand's main objective was to get the product to stand out on shelf and into consumers' baskets. The graphic system on the packaging was developed around a polygon representing the geographical boundaries of Stefano's Little Italy neighbourhood in Montreal, Canada, using a refreshing, eclectic combination of fonts. To simplify shelf selection, a unique typography is used to identify each type of pasta.