Stonemill Slow Crafted: Honest Wellness Bread Packaging

Food - Single

2017

Mass Minority
w: massminority.com

Mass Minority Chief Creative Officer: Brett Channer Creative Director: Tyler Serr, John Tisdall Art Director/Designer: Marina Khouzam Copywriter: Hayley Steinman Client: Gottfried Boehringer

With the creation of a new position in the bread category, Stonemill slow crafted bread is not like other bread and required a packaging redesign that reflects how Stonemill stands out from the crowd. We created the Honest Wellness family packaging to unify this family of breads and exemplify that they are honestly good for you. We used geometric flowers as an ode to the natural ingredients that are also shown on the stamps.