Sunshine in a Box
Promotional Collateral - Series
Leo Burnett, Toronto, ON
Chief Creative Officer: Lisa Greenberg, Steve Persico Director Print Production: Gord Cathmoir Group Creative Director: Man Wai Wong President: Ben Tarr Creative Coordinator: Alexandra Tikhonova Photographer: Mike Tjioe
During Winter Solstice, daylight in Toronto is cut to just 6 hours. It's often dark before the workday is done. The Full Spectrum Bulb emits vibes scientifically proven to remedy the sadness and fatigue that comes with reduced Vitamin D. The package design was created to highlight the power of the bulb to generate joy and energy– it appears as if sunshine has been captured in a box. It's the perfect addition to people's work from home lamp and life.