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Zulu Alpha Kilo, Toronto, ON
Ad Agency: Zulu Alpha Kilo Creative Director: Zak Mroueh Art Directors: Vic Bath, Michael Romaniuk Writer: Dan Cummings Copywriter: Jackson Kemp Designers: Zoe Kim, Jeff Watkins, Vic Bath Account Team: Anjelica Kapetanos Account Team : David Tremblay Planning Team: Tim Hopkins Clients: HomeEquity Bank, Niary Toodakian, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson
On Remembrance Day, we wanted to reach generation whose main connection to war is through the video games they play. The Royal Canadian Legion recruited WWII veterans to tell gamers their own stories within online games based on war. We called them Team Legion, branded as the oldest Esports team ever in the world of competitive gaming.