Tennis Quebec

Complete Rebrand Identity Program

2025

Baillat Studio, Montreal, QC
t: 514-889-1853
e: info@baillat.ca
w: baillatstudio.com

Client: Tennis Quebec Creative Director: Jean-Sébastien Baillat Art Director: Gabriel Cance Designer: Gabriel Cance Motion design: Luce Ruissy Project Manager: Samuel Gauvreau Des Aulniers

Tennis Québec modernizes its identity. The design emphasizes the inclusion and collaboration of the tennis community. One of the constraints was to distinguish itself from Tennis Canada, while maintaining a link through the use of the circle. At the center of the circle, the tennis ball represents the passion of those who practice the sport. We adopted a distinctive visual approach, inspired by the graphic language of tennis.