The Art of Cybersecurity
Brand Identity-Logo/Wordmark - Series
Winner: McMillan Creative Director: Graham Rapsey Associate Creative Director: Craig Lobban Art Director: Daniel Lohnes Designer: Jared Barter, Sara Bowser Account Director: Crystal Todd Account Manager: Reagan Bradley Illustrator: Stefanie Posavec, Brendan Dawes, Daniel Beauchamp, Matt Deslauriers, Andy Gilmore, Jindrich Karasek Curator/Producer: Michael Zavacky Strategist: Laura Thompson
Cyberthreats are ugly — so for Trend Micro’s new awareness campaign — we commissioned some of the world's best data artists to interpret a variety of data sets into works of art, transforming threat data and complexity into something beautiful. We used this data art to create a dynamic identity seen across all campaign applications.