The Chopping Bag
Young Blood Promotional - Single
The Food District is a unique food hall that was the first of its kind in Canada. To get people excited about its grand opening, we created The Chopping Bag, the world’s first 2-in-1 bag apron. The Chopping Bag was designed with directional typography to help guide people through the transition between bag and apron. People used the bag to shop the food hall’s ingredients before seamlessly turning it into an apron when cooking at home.
Winner: UNION Advertising Canada LP Art Director and Young Blood: Amanda Spagnuolo Copywriter aand Young Blood: Lucas Palleschi Chief Creative Officer: Lance Martin Creative Director: Rica Eckersley, Adam Thur Agency Producer: Julie Riley Account Director: Raluca Kostovski EVP & Managing Director: Catherine Marcolin Group Account Director: Kimberlee Welch Account Coordinator: Bianca LaPenna Agency Planner: Josh Hansen Strategist: Olivia Leblanc