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The First Chapter Project

Young Blood Entire Design Program - Campaign

2019

Every copywriter has started a novel, but few have finished one. So we asked them to donate their first chapters – for a novel of unfinished novels by copywriters around the world. Proceeds from the book will fund a Miami Ad School scholarship, to help other wannabe novelists become successful copywriters. The idea resonated with failed novelists everywhere and chapters arrived from all over the world. The novel of unfinished novels is now available for pre-order at FirstChapterProject.com.

Winner: GREY Canada Copywriter and Young Blood: Rena Green Art Director and Young Blood: Eric Carriere Client: Miami Ad School Toronto Chief Creative Officer: Helen Pak Executive Creative Director: James Ansley, Joel Arbez Design Director: Genevieve Beharry Associate Creative Director: Ryan Lawrence Account Executive: Kate Beaman Developer: Pablo Mellognio Client: Stephen Jurisic, Aman Gulati :

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