The Future is Urban
Website-Public Service/Charity - Single
DDB Canada, Edmonton, AB
Creative Director: Eva Polis Art Director: Howard Poon Designer: Paulina Van Vliet Copywriter: Jon Manning Designer: Tyler Balser Illustration: Ray Lam Strategist: Kate Leadbeater Project Manager: Keltie Radke Gordon Lead Interactive Developer: Danillo Casthillo Head of Digital Delivery: Johannes Gertz Managing Director Production: Liz Knox
Normally a city's expansion planning documents are super dull. Not Edmonton. Edmonton's urban expansion plan is truly visionary and the best way to create excitement among residents and businesses—and attract more people to the market—was to create assets that were equally forward-thinking and engaging.