The Genderless Poster

Pro Bono - Single

2021

Leo Burnett, Toronto, ON

President: Ben Tarr Co-Chief Creative Officers: Lisa Greenberg, Steve Persico Copywriter: Aisling Penco Art Director and Designer: Jack Choi Print Producer: Kevin Stephen Account Supervisor: Aryana Hassan Editor: David Nakata

Gender Creative Kids is a not-for-profit organization that works to take the importance off of gender norms. When you stare at the words FOCUS ON ME, visual perception forces the gender norms (XX, pink and XY, blue) to fade away—an interactive reminder to see a little deeper.