The HumanKind™ Study 2024

Cause-Related Creative Response - Single

2025

Leo , Toronto, ON
t: 416-925-5997
w: leoburnett.ca

Design Director: Marcelo Hong Senior Designer: Jason Vandenberg Group Creative Director: Matt Williamson Copywriter: Matt Williamson Chief Strategy Officer: Tahir Ahmad Senior Strategist: Sarah Carpentier, Alex Singleton Senior Design Director: Louis Duarte Production Designer: Anna Harju Senior Graphic Artist: Graham Bowman Graphic Artist: Robin Osmond Retoucher: Robin Osmond VP, Group Director: Kim Le Account Director: Samantha Hume Integrated Project Manager: Charlene Leong President: Ben Tarr Managing Director, Account Services: Natasha Dagenais Chief Creative Officer: Steve Persico SVP, Group Strategy Director: Ryan Roberts VP, Development and Communications: Richard Newman VP, Print and Post-Production: Gord Cathmoir Manager, Print Production and Studio: Kevin Stephen PR, Senior Account Manager: Sophie Prefol Proofreader: Anna Vera

The HumanKind™ Study delves into issues keeping Canadians up at night. The study unpacks the complexities of housing, healthcare, inflation, climate, technology, and more. Bold and strategic typography creates a clear hierarchy, allowing critical insights to stand out with purpose, while flat illustrations break down intricate concepts, making the study both visually captivating and effortlessly navigable—setting a new standard for data-driven design.