The Most Coveted Paper Product of 2020

Promotional-Premium/Gift Item - Single


Best Studio, Vancouver, BC

Creative Directors: Sami Christianson, Mariko Whitley Copywriter: Jess Mori Client and Printing Company: Glenmore Custom Print & Packaging Photographer: Gabriel Cabrera

For Glenmore's Christmas promotion this year, we wanted to speak to the unprecedented 2020 we've all experienced, while highlighting Glenmore's luxury packaging capabilities. So we decided to give away the most coveted paper product of the year…toilet paper. This everyday product became a luxury item overnight, so we wanted to box it as such. Created with Neenah touché stock and heavy holographic foiling inspired by the shapes toilet paper makes, this is truly a gift of luxury in 2020.