The Real Price

Poster - Series


Leo Burnett, Toronto, ON
w: leoburnett.ca

Chief Creative Officer: Lisa Greenberg, Steve Persico, Sompat Trisadikun Executive Creative Director: Anthony Chelvanathan Associate Creative Director: Natee Likitsuwankool Art Director: Natee Likitsuwankool Associate Creative Director: Appanna Chetranda Copywriter: Appanna Chetranda Producer: Sarawut Lertkittipaporn, Sukij Pongpisuth President: Ben Tarr Creative Coordinator: Alexandra Tikhonova Photographer: Chubb Nokkaew Retoucher: Chubcheevit Studio

Makro, the international chain of bulk-supermarket stores, wanted more people in Thailand to use their online service, Makro Click, and have their groceries delivered home. But shoppers in Thailand don't usually order their groceries on the internet, preferring to drive to their local supermarkets, and ending up in countless traffic jams. So we created a poster and print campaign that showed people the real price of going grocery shopping - their precious time.