The Sentencing & Parole Project
Logo - Single
Creative Director: Chris Duchaine Copywriter: Adam Kent Designer: Chris Duchaine
The Sentencing & Parole Project is a non-profit organization that has put the status quo on trial in their crusade against disproportionate and racially motivated sentencing in Canada. Tasked with creating the logo that would spearhead their cause, we chose to take the same approach. By reimagining the universally recognized tally marks, we created the reduced tally symbol and infused it into the logotype for a graphic and symbolic objection.