The Time is Now

Complete Brand Identity Program


One Twenty Three West, Vancouver, BC
w: 123w.ca

Design Studio: One Twenty Three West Client: Athletics Canada Creative Director: Rob Sweetman, Bryan Collins, Jeff Harrison Art Director: Addie Gillespie, Mia Thomsett Copywriter: Addie Gillespie, Mia Thomsett Designer: Tim Hoffpauir, Andrew Passas Motion Graphics Artist: Jesse Shaw Print Producer: Ninette Aves Photographer: Bree Avery Account Director: Matt McGarva, Caroline Howson Account Services: Scot Keith Producer: Ann Rubenstein Production House: BOLDLY Line Producer: Shelby Manton, Kristoff Duxbury, Sebastien Galina Director: Edward Andrews Director of Photography: Farhad Ghaderi Colourist: Sam Gilling Visual Effects: Animism Studios VFX Supervisor: Jeremy Stewart, Donal Nolan Editor: Sebastien Galina, Edward Andrews Audio House: Murmur Music & Sound Music: Kyprios Type Designer: Manuel Marsoudet

Athletics Canada is the national governing body for track and field. The new logo is inspired by the track, the maple leaf, the torch, and the podium. From high schools to world class athletes, now everyone has a logo they can be proud to wear.