The Wallpapery

Complete Brand Identity Program

2026

LG2, Quebec/Montreal/Toronto
w: lg2.com

The Wallpapery is a Toronto boutique specializing in unique wall coverings. To stand out against digital competitors, the brand leans into its differentiator: the power of tactile craft. The visual identity includes a W monogram inspired by rolls of paper, hand-drawn archival typography, and high-impact store branding and letter-pressed cards. This identity establishes The Wallpapery as an expert in craft, bridging historical beauty with modern retail.

Executive Creative Director: Ryan Crouchman
Designer: Konor Abrahams
Business Director, Branding and Design: Antoine Levasseur
Client: The Wallpapery