Théâtre aux Écuries - 2025-26 Season

Poster - Series

2026

Paprika, Montreal, QC
w: paprika.com

Design Studio: Paprika Client: Théâtre aux Écuries Creative Director: Louis Gagnon Art Director: Daniel Robitaille Lead Designer: Daniel Robitaille Account Director: Véronique Thibault Project Manager: Myriam Rouleau

This poster series for Théâtre Aux Écuries builds a strong typographic identity for the public space. Language becomes the primary material: words, scale contrasts, and vibrant colours deliver direct, striking messages. Each poster stands alone while belonging to a coherent system that unifies a season from multiple theatre companies. Bold typography, strong contrasts, and a modular approach ensure recognition and impact—transforming poster advertising into a genuine cultural statement.