This is Your Type

Typeface Design-Family - Series

2026

Cossette, Montreal, QC
w: cossette.com

Around the world, compressed lettering is a solution born from necessity. We celebrated the design hidden in this everyday ingenuity, transforming a popular gesture into a functional typeface that is now distributed freely to the world through Google Fonts.

Ad Agency: Cossette
Chief Creative Officer, Cossette Est: Anne-Claude Chénier
Executive Creative Director: Richard Bélanger
Art Director, Design: David Théroux, Lionel Michee
Typographic Production: Alexandre Saumier Demers