Complete Rebrand Identity Program
Paprika, Montreal, QC
Creative Director: Louis Gagnon, Daniel Robitaille Art Director: Fanny Roy Client: Tomaté!
Playing with the gastronomic codes specific to the tomato universe and offering a friendly and gourmet spirit, the logo of the new Tomaté! brand from Lussier greenhouses offers a playful brand image to a clientele looking for the good taste of the real tomato. Its roundness and friendliness echo the bold shapes of the fruit. The atypical shape of its letters and its vibrant colour also remind us that in the imperfection of a tomato lies the beauty of nature.