Too True Crime
Cause-Related Creative Response - Series
2026
Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkcanada.com
True Crime is one of the top podcast genres in North America, but it often sensationalizes and desensitises audiences. In Canada, a woman is killed by gender-based violence every 48 hours. Too True Crime is a podcast with an episode for every woman killed by gender-based violence in Canada since 2020. Each episode directs listeners to sign a petition calling on the federal government to formally recognize femicide in the Criminal Code of Canada.
Executive Creative Director: Leia Rogers
Creative Director: Leia Rogers, Eric Seymour
Associate Creative Director: Thom Peters
Copywriter: Thom Peters
Art Director: Ashley Visvanathan, Eric Seymour
Copywriter: Sophia Storti, Brendan Banks
Executive Creative Director: Morgan Tierney
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Chief Operations Officer: Caleb Goodman
Executive Creative Director, Design: Hans Thiessen
Designer: Justin Kowalczuk
Associate Creative Director, Digital: Alex Fleming
Digital Designer: Dustin Gamble
Senior Motion Graphics: Ignacio Florez Zelaya
Head of Production: Laura Rioux
Director of Broadcast Production: DW Fraser-Winsby
Associate Director of Digital Production: Kyle Hicks
Senior Integrated Producer: Terri Winter
Broadcast Producer: Paula Gill
Integrated Producer: Jessica Yoshimura
Head of Public Relations: Meredith Burns
PR Account Director: Chenda McKissick
PR Manager: Anne Marie Scanlon
PR Specialist: Tara Lush Benson
PR Coordinator: Ricardo Felix
Group Account Director: Kennedy Crawford
Account Director: Tianna Fung
Account Manager: Mika Labreque
Account Management Intern: Dawson Yates
Creative Director: Karine Doucet, Geneviève Jannelle
Translator: Marie-Hélène Lessard
Copywriter: Nicolas Doyon
Audio Production House: Wave Productions Ltd
Managing Partner: Megan Hughes
Creative Partner: Craig Warrian, Craig Zarazun, David Gaudet
Production Coordinator: Avery Reid
Audio Engineer: Cooper Garnett
Client: Canadian Femicide Observatory of Justice & Accountability; Dr. Myrna Dawson, Dr. Crystal Giesbrecht, Angela Marie MacDougall, Angelika Zecha