Too True Crime
Cause-Related Creative Response - Series
2026
Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkcanada.com
Executive Creative Director: Leia Rogers Creative Director: Leia Rogers, Eric Seymour Associate Creative Director: Thom Peters Copywriter: Thom Peters Art Director: Ashley Visvanathan, Eric Seymour Copywriter: Sophia Storti, Brendan Banks Executive Creative Director: Morgan Tierney Chief Creative Officer: Aaron Starkman Chief Strategy Officer: Sean McDonald Chief Operations Officer: Caleb Goodman Executive Creative Director, Design: Hans Thiessen Designer: Justin Kowalczuk Associate Creative Director, Digital: Alex Fleming Digital Designer: Dustin Gamble Senior Motion Graphics: Ignacio Florez Zelaya Head of Production: Laura Rioux Director of Broadcast Production: DW Fraser-Winsby Associate Director of Digital Production: Kyle Hicks Senior Integrated Producer: Terri Winter Broadcast Producer: Paula Gill Integrated Producer: Jessica Yoshimura Head of Public Relations: Meredith Burns PR Account Director: Chenda McKissick PR Manager: Anne Marie Scanlon PR Specialist: Tara Lush Benson PR Coordinator: Ricardo Felix Group Account Director: Kennedy Crawford Account Director: Tianna Fung Account Manager: Mika Labreque Account Management Intern: Dawson Yates Creative Director: Karine Doucet, Geneviève Jannelle Translator: Marie-Hélène Lessard Copywriter: Nicolas Doyon Audio Production House: Wave Productions Ltd Managing Partner: Megan Hughes Creative Partner: Craig Warrian, Craig Zarazun, David Gaudet Production Coordinator: Avery Reid Audio Engineer: Cooper Garnett Client: Canadian Femicide Observatory of Justice & Accountability; Dr. Myrna Dawson, Dr. Crystal Giesbrecht, Angela Marie MacDougall, Angelika Zecha
True Crime is one of the top podcast genres in North America, but it often sensationalizes and desensitises audiences. In Canada, a woman is killed by gender-based violence every 48 hours. Too True Crime is a podcast with an episode for every woman killed by gender-based violence in Canada since 2020. Each episode directs listeners to sign a petition calling on the federal government to formally recognize femicide in the Criminal Code of Canada.