Tough Turban

Design Other - Single

2022

Zulu Alpha Kilo, Toronto, ON

Creative Director: Zak Mroueh Chief Creative Officer: Zak Mroueh Head of Design: Stephanie Yung Associate Creative Director: Vic Bath Art Director: Vic Bath Associate Creative Director: Dan Cummings Copywriter: Dan Cummings Designer: Jeff Watkins Agency Producer: Laura Dubcovsky, Kathryn Brown Account Team: Rob Feightner, Matt Sinuita Account Team: David Tremblay Account Team: Allison Diaz Mercado Planning Team: Spencer MacEachern, Shaunagh Farrelly Client: Pfaff Harley-Davidson, Brandon Durmann, Melanie Somerville Product Design: Sparks Innovation Production House: Zulubot Producer: Tom Evans Line Producer: Colleen Allen Director: Barbara Shearer Director of Photography: James Arthurs Editor: Jessie Posthumus Motion Graphics: Ashlee Mitchell Illustrator: Nabil Elsaadi, Rasna Jaswal Engineer: Dino Cuzzolino Web Design: Jacqui Lau, Kesia Payne Photographer: The Moto Foto, Dan Lim Online Artist: Felipe Chaparro Head of Production: Adam Palmer

Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between safety and their beliefs. Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. The open source designs, available to download, have the potential to benefit millions of riders worldwide.