TradeWorx “Real Change”
Motion Design-Short - Single
FCB Canada, Toronto, ON
Chief Creative Officer: Nancy Crimi-Lamanna Group Creative Director: Les Soos Art Director: Olé Tshetlo Copywriter: Mirabelle Eze Copywriter (MTL): Mario Laberge Director of Broadcast Production: Sarah Michener VP, Account Director: Jodi Spanninga Account Director: Catherine Demmer Account Executive: Sophie Seidelin Producer: Rachel D’Ercole, Adriana Laborde Project Manager: Nelson Oliveira Chief Strategy Officer: Shelley Brown Senior Planner: Andrew Panturescu Client: The Home Depot Canada Senior Manager, Advertising: Amanda Dwyer Vice President; E-Commerce and Marketing: Doug Graham Director Corporate Communications & External Affairs: Paul Berto Director, Customer Insights & Brand Marketing: Aileen O’Doherty Marketing Manager, Brand & CRM: Taryn Gibb Marketing Planning Manager: Tammy Gardner Marketing Planning Specialist: Seth Mandel Senior Manager, Community Investment: Amy Bilodeau VP, Human Resources, Communications and Sustainability: Aliana Rozenak Senior Manager, PR & Executive Communications: Alyssa Haw Animation House: Linetest Executive Creative Director: Hao Chen Creative Director: Duncan Patterson Art Director: Sean Richardson Producer: Zoe Coleman Production Coordinator: Kaely Blanche Studio Manager: Natalie Parolin Illustration: Sean Richardson, Sophia Ouellette, Zhanrui Jerry Liu Animation: Catelyn Ma, José Moreno, Duncan Patterson, Richard Plata, Christian Rubio, Xenia Galchin, Daniel Moreno Cordero Clean-up: Catelyn Ma, José Moreno, Christian Rubio, Xenia Galchin, Daniel Moreno Cordero Compositing: Duncan Patterson Audio House: Oso Producer: Lauren Dobbie Executive Producer: Hannah Graham Sound Design & Mix: Daenen Bramberger
TradeWorkx 'Real Change' is a spoken word manifesto that gives homeless youth a voice, as they share the long-term impact that support can make in their lives. This is a story of transformation. This is a story of what real change can do.