Winner: OneMethod Chief Creative Officer: Amin Todai Design Director: Jeff Rae Associate Creative Director: Max Sawka, John Hotts Strategist: Brittany Dow Managing Director: James Grant Project Manager: Stephanie Niro Client: TribalScale Designer: Clara Marshall
TribalScale is a tech-driven transformation company that needed a brand to match their growth/evolution. With that, this system was created to be endlessly adaptive, a nod to their industry and their offering. The monospace brandmark & icon communicate their paired-workflow model, their ability to scale up, and their push to the future. The marks were paired with a bold and transformative colour scheme, an ever-evolving widget library, and a contrasting font to highlight their binary nature.