UMYUM Butter

Rebrand Packaging - Series

2025

ZAK Design Studio, Vancouver, BC
t: 604-307-5884
e: info@wearezak.com
w: wearezak.com

Creative Director: Kristian Hay Art Director: Arvin Paelmo Creative Director: Zia Somjee Graphic Designer: Bella Sanchez, Brett Boivin Photographer: Lauren Leggatt Client: UMYUM Foods

UMYUM, a Vancouver food company, redefines plant-based food with products crafted to the highest standards. Their goal? Beautiful food that happens to be plant-based. ZAK refined their logo, brand, and packaging to stand out in a crowded market. A bold red background, unapologetic typography, and a square form disrupt norms. The corner-wrapping BUTTER adds intrigue, its BUT sparking debate. UMYUM embraces controversy, challenging plant-based conventions.